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Heart of Los Angeles Campaign

Project Prompt: Redesign the branding and marketing materials for a non-profit organization to strengthen its visual identity and enhance communication with its target audience. This project involved creating a new logo, updating the brand’s visual style, and designing a brochure that effectively conveys the organization’s mission, values, and services.

Who is H.O.L.A:  HOLA is a community-based non-profit organization dedicated to empowering underserved youth through educational resources, mentorship programs, and community outreach. While HOLA primarily serves youth from diverse backgrounds, its focus is on providing equitable access to opportunities, helping young individuals succeed academically, professionally, and personally. The organization fosters inclusivity and emphasizes the importance of building a supportive community.

Primary Audience: Youth aged 14-24 from underserved communities, regardless of ethnicity, who are seeking mentorship, educational resources, and opportunities for personal and academic development.

Secondary Audience: Donors, community leaders, partners, and volunteers who contribute to the organization’s growth and success.


Tertiary Audience: Schools, universities, and local businesses interested in partnering with HOLA to support youth empowerment initiatives.

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Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Final Look

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